Why We Research
Ideas can sound useful without solving a problem that businesses actually experience.
Research helps us replace assumptions with evidence and understand problems from the perspective of the people who encounter them.
Research
Researching How Real Businesses Work
We research real businesses to understand their workflows, recurring problems, consequences, existing solutions and opportunities before deciding what technology may be worth building.
What We Are Trying to Understand
- How businesses currently work
- How important information is recorded and managed
- Where workflows become difficult or inefficient
- Problems that happen repeatedly
- The consequences of those problems
- How businesses currently solve or work around them
- What existing tools or methods are already being used
- Where genuine opportunities may exist
How Research Works
Our research is based on real business experiences and workflows.
We seek information that helps us understand what actually happens rather than simply asking people what they think they might use.
Research may involve surveys, conversations, observation, or other appropriate methods depending on the research question.
What Happens With Findings
Research findings help us understand which problems deserve further attention.
A finding may lead to deeper research, a change in direction, an improvement to an existing approach, or potentially a future technology product.
Research does not automatically become a product.
Current Research Areas
Our research areas are developing.
We will publish specific research areas as actual research establishes them.
Your Experience Matters
Businesses that participate in our research help us understand how work is really being done.
We aim to treat participation professionally and use information responsibly within the scope communicated for each research activity.
Specific research activities will provide their own relevant participation information where necessary.